The brand name Roger Armstrong is synonymous with quality and safety.
Who we are
Our motto; ‘Parenting is our Life’ rings true for our culture, focus and efforts. For nearly 50 years and based locally, we have remained at the forefront of innovation, safety and value within a large range of important categories.
What to expect
We have maintained perennial leadership in baby monitors, electronics, plastics (including bath and toilet training) and baby and children’s safe sleeping ranges (Baby Studio) – right through to the world’s most practical stroller – the YOYO+.